Chaayos, one of the leading café chains, is looking for grand expansion as it aims to double its store count in the next six months. The Tiger Global Management-backed homegrown tea cafe chain is currently present in 37 stores across Delhi, Gurugram, Noida, Ghaziabad, Chandigarh and Mumbai. With 80 percent of Chaayos’ revenues coming from its offline stores, an extensive offline presence is what the company is now is eying, with plan to double its existing store count, which they believe will help the company chip away at the dominance of coffee chains such as Cafe Coffee Day and Star bucks. For the store doubling project, Chaayos has struck partnerships with Spicejet and PVR Cinemas. Signage players active in in-store graphic and branding projects will be benefited with the doubling of Chaayos cafes.
