Tyre major Bridgestone has opened its second Select Super Concept store in Madurai. With this, the company is now boasting of 22 such stores across India as their first store was launched in Bangalore in May 2011. Response to these concept stores has been good and it has been announced that safety, reliability and eco-friendly are the major keywords behind these concept stores, through which the brand presence would be enhanced. This would also create a strong retail identity and in the process make Bridgestone products accessible to a much larger number of consumers. Most of all, opening of such high-end auto outlets will bring in fresh business opportunity for the signage companies dealing in in-shop displays and other related activities.
