Concerning the new interests by MNC in the fashion segment, Chennai has changed dramatically over the past few years. Rapid growth, which triggered migration from other parts of India and an influx of expat workers, exposed the traditionally conservative society to a swanky lifestyle, prodding rich families to spend on luxury shopping. A host of brands like Louis Vuitton and Armani are rushing in to avail of this consumerism. The day French luxury brand Louis Vuitton opened its store in Chennai-its fifth in India-there was a rush of eager shoppers. Destination ‘Bergamo’ that houses the Louis Vuitton store will soon have exclusive outlets of Bottega Venetta, Cartier watches and Jimmy Choo shoes. This would be a sunshine opportunity for the signage players dealing in the in-shop/in-store displays, branding and other related activities in the sector.
