Premium menswear brand Blackberrys, owned by Mohan Clothing Co, is on a major expansion drive and on course to adding 100 more exclusive stores by March 2019. As part of the ongoing expansion, which comes after a rebranding exercise that also saw the addition of Urban Blackeberrys and Blackeberrys Casuale to the product portfolio, the company is also mulling addition of womenswear under the Casuale range. The plan for womenswear is driven by the huge demand that the segment is witnessing. The company is on course to close this financial year with the new 100 stores, of which 60 have already become operational. The rapid store expansion plan of Blackberrys is an added business advantage for the signage companies whose activities involve in in-store displays and graphics.
