Bottled water major Bisleri International is planning to set up its own exclusive retail outlets — ‘Bisleri Shopees’ – in India as it looks to counter shopkeepers pushing rival brands. It has been announced that the reason behind the plans to set up exclusive outlets is to provide consumers Bisleri products ‘at the right price’ and also avoid losing out to rivals who are pushing their brand by giving bigger margins to shopkeepers. Besides, the company has been looking at expanding its product portfolio and is planing to launch fruit-flavoured water in the country. Bisleri’s expansion plan will be an added business opportunity for the signage companies involving in business around in-shop branding, retail stores displays and others in the sector.
