Birla Research & Lifesciences, a Yash Birla Group company, launches its 10th retail store Rebirth in Mumbai. The Rebirth store is the retail venture of the Rs 100 crore Birla Wellness arm. Located in Colaba, the store spreads over an area of 340 sq ft, the store will offer the complete wellness experience, under the brand name Chant, which includes a holistic range of personal care products derived from natural extracts and actives. Apart from health and beauty products, the store will also offer health food & supplement products under its brand Nutrinext. Launch of Rebirth store gives birth to new business of those signage companies dealing exclusively in in-store/in-shop signs and displays.
