Birkenstock unveils second Monobrand store in India

German lifestyle brand Birkenstock with a heritage in iconic footwear, can be traced as far back as 1774. Known for its exceptional comfort and sophisticated foot bed technology, the traditional company has announced a launch of its mono-brand store in Hyderabad. This has marked marks the opening of the second mono-brand store of Birkenstock in India after Delhi, offering both classic models and highlights from the latest autumn/winter collection. The brand is now present in over 100+ countries across the globe. Opening of the high-end global lifestyle brand in India is a new business opportunity for the signage companies engaging in in-store branding and graphic projects.