On the lines of Inox and PVR, Reliance MediaWorks is looking at acquisitions to strengthen the presence of its multiplex chain Big Cinemas with an investment of Rs 100 crore. From a single multiplex in Hyderabad, it is now enhancing its footprint in the bigger southern metros such as Chennai and Bangalore by acquiring existing regional chains. Big Cinemas declares that they would look at inorganic opportunities by acquiring single and smaller companies. The company is talk with certain chains in the South and plan to add 50 screens though acquisitions apart from also growing organically through an additional 50 screens this year. Of course, such big expansion of Big Cinema will be an added business advantage which signage players dealing multiplex branding, display items, etc.
