With focus on tier- III cities, Big Bazaar aims to have 300 hypermarket stores in next the quarters. Country’s leading hypermarket chain, which has its presence in over 100 cities across the country, is planning to open 16 more stores to take the overall count to 300 over the next three quarters, a company official has said. The Future Group firm, as per its expansion strategy, is expanding into the smaller tier-II cities in India that are lesser impacted by the pandemic and has aspirations and an emerging consumption class. Big Bazaar’s expansion plan of hypermarket stores is a new business opportunity for the signage companies engaging in in-store branding and graphic projects.
