One of the world’s leading bicycle manufacturers, Trek Bicycle announced its operations in India with the launch of 34 bicycle models in premium and super premium category. The products will be available across its dealers in Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Chennai and Indore. The 100 percent subsidiary of its American parent company, Trek Bicycle India will also double the network of retail outlets to 26 from the existing 13 outlets by the end of December 2018. At present the company does not have exclusive retail outlets in the country but hopes to roll them out soon. Mega expansion plan of Trek Bicycle will be a fresh business opportunity for the signage companies with expertise in in-shop branding, fabrication and such jobs.
