In its first phase of operations, Bharti Retail has strengthened its position in north India by opening 59 Easy Day stores in Punjab, Haryana, Rajasthan, Uttar Pradesh and New Delhi. In addition, the company has also launched three compact hyperstores called Easy Day Market in Punjab. Bharti Retail’s strategy is to consolidate presence in one market, before expanding to another region. At present, the focus will be on North India which is certainly a golden opportunity for signage players embarking upon the new stores to rope in a fresh retail zone in the region’s market.
