Berrylush goes physical with brick n’ mortar store

Women’s western wear brand Berrylush made its offline debut by launching a store at Gaur City Mall, Greater Noida, Delhi-NCR. The brand is looking at opening 30 stores in the next two years spread across leading metros. Berrylush was founded by IIM graduates Anusha Chandrashekar and Alok Paul in 2018. They duo started their business with four machines and a small team by making women’s western wear and sold them online. After two years, they reached annual revenue of Rs 15 cr and their physical store mission is a big business opportunity for the signage companies whose activities involve in in-store branding and graphic projects.