BCP Fluted Packaging Ltd introduces a new POP display board–Ditto Formcore, which incorporates a completely recyclable laminated structure is set to ‘revolutionise’ the way in which retailers specify in-store signage. The new media has been developed to provide a compromise-free alternative to existing PS foam, PU foam, corrugated and solid display boards. Ditto possesses similar high bulk, lightweight characteristics of foam centred boards but with none of their performance or environmental issues.
Ditto’s innovative, patented laminated structure is produced utilising a unique manufacturing process and consists of two embossed layers formed symmetrically and laminated to coated board. Its balanced open multi-directional structure performs well in-store even in challenging atmospheric conditions including chilled sections. Ditto delivers a high level of stability and flatness that other substrates cannot match and BCP believes it will be the first paper based display board to be considered for permanent internal signage and not just promotional campaigns.
