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Bath & Body Works eyes retail expansion in three cities

Major Brands (India) Pvt Ltd, which launched Aldo, Charles and Keith, and Inglot, among other international brands, has announced its plan to open Bath & Body Works stores in Lucknow, Pune and Hyderabad. The US-based retail brand is a ‘fragrance store’ selling body lotions, body washes, scrubs and candles. Currently, there are about seven Bath and Body Works stores across India, which are located in Mumbai, New Delhi, Noida and Gurugram. The development comes after the company announced that it will invest Rs 260 cr in India, to expand existing brands in its portfolio and introduce new ones. With such development of Major Brands expanding its retail footprints, signage companies will get new business opportunity to tap in-store branding and graphic projects.

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