Footwear major Bata is gearing up to strengthen its presence in India by adding 500 stores in next five years, focusing mainly on smaller markets. The company has identified tier II, III and IV cities where it has plans to broaden its sales network through the franchise model. Bata has already identified 180 such markets in smaller cities pan-India, where they are seeking franchise partners to expand its retail presence. Vibrancy in the retail sector is evident with new high-end outlets are set to unveil across the country and this is a big business opportunity for the signage companies which engage in in-store signage and graphic projects.
