Footwear chain Bata is expanding its accessories segment to quicken growth, as it witnesses increasing demand for products such as ladies handbags and belts. It is expecting sales from the category to expand at double digits this fiscal year. The company plans to give more space to display accessories at its new stores. The average size of the company’s store is 3,000 sq ft. They now also looking at opening bigger stores at key locations like the high streets, highways and shopping malls. Bata’s strategic store expansion plan will bring in fresh business opportunities for signage companies dealing in in-shop designs, displays, branding and related projects in the sector.
