Bata India announced that it will strengthen its presence in the domestic market by adding 500 stores in next five years, focusing mainly on smaller markets. The footwear major has identified tier-II, III and IV cities where it has plans to broaden its sales network through franchise model. Bata has already identified 180 such markets in smaller cities pan-India, where the company is seeking franchise partners to expand its presence beyond metro cities. According to the latest annual report, Bata India has pan-India retail presence with 1,415 stores across cities with 3.07 mn sq ft of retail space. This store expansion plan of Bata India is a new business opportunity for those signage companies having knack of store graphics and branding.
