Bata, the country’s largest footwear retailer, is setting up a new retail format to sell affordable fashion footwear and accessories targeted at young adults under ‘Footin’ brand. Bata plans to open 100 Footin stores by 2015 at an investment of about Rs 45 crore. The company currently has Footin stores under trial stage. The response is encouraging with sales of 700-800 pairs on a weekly basis. Footin stores are set up over 1,000 sq ft and sell products at price points of 399 and 599. These stores will have a different layout and design and will don a youthful look as compared to other Bata stores. Gradual expansion of Bata stores into new formats will add fresh business advantages for the signage companies engaging in in-store/in-shop graphics, designs, fabrications, branding, etc.
