Barista to make total 10,000 store count in three years in India

Barista is looking at more than doubling its stores in India to make the count reaching 10,000 outlets in the next three years. The coffee chain has expanded its fast moving consumer goods (FMCG) offerings with the launch of chocolates, cookies and coffee powder. Barista, which at present has over 200 Barista Cafes and Barista Express kiosks across India, expects its FMCG offerings to account for up to 12 percent of its bottom line (profit) from about 5 percent at present. Such move of Barista to expand its network will bring a new business opportunity for the signage companies engaging in in-store signage/display projects.