When homegrown friedchicken chain, Bangs, set shop in Ahmedabad last November, it had trouble convincing its franchisee to invest enough in the brand. But as word got around, the budget outlet started drawing walk-ins of around 300 a day. In fact, the same franchisee is now racing ahead to open two more outlets in Ahmedabad as Bangs expands to Vadodara and Surat this fiscal. Bangs has unexpected sales and has even received franchising enquiries for Porbandar, Gandhingar and Bhavnagar. Rapid growth in the sector will be an added advantage for the signage companies dealing extensively in in-store/in-shop signage and displays.
