Avery Dennison in India has introduced brand new gloss white vinyl film, MPI 3800, designed for use in a wide range of short-term promotional applications in both indoor and outdoor environments. Shamrendra Kumar, business head, Graphics Solutions, South Asia and East & West Africa, Avery Dennison, said this new product will appeal to brand and real estate owners who need to install and remove promotional materials quickly and frequently – such as for campaign needs or festive occasions. He adds, “This new MPI 3800 film is able to deliver vibrant and sharp images on a wide range of substrates. It comes with a clear adhesive and is particularly suited for customers involved in short-term promotional applications such as exhibitions, point-of-sales (POS), shopping malls and offices as well as indoor and outdoor wall advertising.”
MPI 3800 is a quality film added latest to Avery Dennison’s extensive digital print portfolio of solutions for the fast-paced advertising industry. Printable across a wide range of digital printing platforms, this film boasts of excellent lay-flatness and the film’s 80 micron thickness ensures ease of handling and application by installers. Additionally, the film’s PE-coated liner provides conversion efficiency. These features translate into greater efficiency for installers and faster turnaround times in between installation jobs which is a critical factor for short-term promotional applications. Moreover, MPI 3800 is compatible with a multitude of digital print platforms currently available in the market, which include latex, eco-solvent, solvent and UV curable ink.
