China’s first personalised car wrapping service has just opened with support from Avery Dennison, the global leader in self-adhesive and specialty media. Shanghai Star Touch leverages Avery Dennison’s advanced pressure-sensitive materials and application techniques to personalise private vehicles with professionally finished graphic “wraps.” Opening of the vehicle wrapping service will benefit many of China’s more than 30 million private car owners who would like to customise their vehicles
With the technical and marketing support of Avery Dennison, the world leader in this field, Shanghai Star Touch is confident to create a unique service that meets a real and growing need. It has been expected that Shanghai Star Touch to be the first of many Star Touch outlets throughout China. Avery Dennison’s Graphics & Reflective Products Division worked closely with Star Touch as it designed and developed its innovative new business concept, providing application training and product support for diverse car wrapping services.
