Avery Dennison previously supplied names and numbers for the football club in the Iberia region. Today, the company will supply products globally for F.C. Barcelona, establishing them further as a leading supplier across a number of professional sports leagues, teams, clubs and federations. Avery Dennison products include names, numbers, crests, woven labels and speciality trims, and they are already providers for a number of the top clubs in La Liga and 90 percent of clubs in the Premier League. Additionally, more than 80 percent of the national team jerseys worn by teams in Russia this summer featured Avery Dennison products, ranging from team crests to brand protection elements.
The global partnership with F.C. Barcelona will also see Avery Dennison increase sustainability efforts even further. They will produce tens of millions of names and numbers for the club over the next four years, and the new products are already producing 47 percent less polyester waste in the F.C. Barcelona production process. The company is taking ownership of the recycling process by batching more items onto the carrier and shipping less to the customer.
