One of the leading Australian fashion retailers, Cotton On, has made its entry into the Indian market through online shopping platform Myntra. The brand is planning to compete with the likes of H&M and Forever 21 in India, by opening its flagship physical store — either in Delhi or Mumbai — in near future. AVS Global Network, a retailer of global fashion brands that focuses on retail through digital platforms, is partner in launching Cotton On in India. Cotton On Group was established in 1991 and is present in 19 countries including New Zealand, South Africa and Singapore, with about 1,500 stores across the globe. Opening of Cotton On’s physical store in India will be a business opportunity for the signage companies engaging in in-store graphic and branding projects.
