Cotton On, Australia’s largest fashion retailer, has made its entry into the Indian market through online shopping platform Myntra. The brand plans to compete with the likes of H&M and Forever 21 in India, by opening its flagship store — either in Delhi or Mumbai — in the third or fourth quarter of 2020. AVS Global Network, a retailer of global fashion brands that focuses on retail through digital platforms, is responsible for launching Cotton On in the country. Cotton On Group was established in 1991 and is present in 19 countries including New Zealand, South Africa and Singapore, with about 1,500 stores across the globe. Arrival of Cotton On in India with rigorous plan to open flagship stores will be an added business opportunity for the signage companies whose activities involve in in-store graphic and branding projects.
