ASICS has launched its largest flagship store in India at Connaught Place in New Delhi, advancing its brick-and-mortar strategy in a high-traffic retail district. The store spans 2,800sqft of carpet area and brings together Performance Running, Core Performance Sport, SportStyle, and Apparel under one format. The layout includes category zones and wall displays intended to streamline navigation and product discovery. ASICS India is building on domestic growth with plans to scale its network to 200 stores by the end of 2026. The company also expects to open its first company-owned outlet later this year. This big retail expansion move of ASICS is an added business opportunity for the signage companies engaging in in-store turnkey projects.
