Arvind Lifestyle Brands has set plan to open 55 new Arrow exclusive outlets in the current financial year in order to expand the presence of the brand in tier II and tier III cities. The company has launched the new retail format which is modern and showcases the heritage and history of the brand to the consumers. The brand will renovate around 40 stores out of the existing 250 stores to align them with the new retail concept, this year, apart from the proposed store expansion. Most of the new exclusive stores will be launched in the smaller cities. Vibrancy is there in the retail domain as new brick and mortar stores are popping up everywhere. This is indeed a fresh business opportunity for the signage companies engaging in in-store branding and graphic projects.
