Following the introduction of its first ‘Arvind Experience Store’ at Vadodara (Gujarat), denim major Arvind Ltd is eyeing 100 stores by the end of the financial year 2011-12. The store in Vadodara is the company’s eighth in the country after seven stores in Andhra Pradesh. The company has already launched these stores in Andhra Pradesh. With the first store in Gujarat being launched, the company is planning to add 92 more stores this year to hit the 100 stores mark. Now, expansion of Arvind stores is a signal showing new business opportunity to be tapped in this segment for those signage companies engaging in in-store/in-shop displays.
