Integrated textile company Arvind Limited announces that it would build brand ‘Arvind’ into a Rs 2000 crore entity by 2017-18. A premium fabric brand for both men’s and women’s fabrics, the brand clocked revenues of close to Rs 500 crore in the last fiscal.It will be made possible with the rapid roll-out of ‘The Arvind Store’ format which will have over 400 stores and revenues in excess of Rs. 600 crore. Arvind brand is part of Arvind’s overall brands and retail portfolio which touched revenues of Rs 1900 crore in 2012-13. Such big bang expansion plan of Arvind Limited is a fresh business opportunity which signage players engaging in in-shop/in-store displays.
