Arvind Limited has opened its first exclusive brand outlet (EBO), The Arvind Store, in Nizamabad. The experience store, built on an area of 1,234 sq ft, is the company’s 23rd store in Andhra Pradesh and 50th across the country. The store will offer premium shirting and suiting fabrics, display brands such as US Polo Association, Flying Machine and Arrow, besides features such as custom-tailoring and readymade apparel. In addition, the store will have the Arvind Denim Lab (ADL), a concept exclusive to ‘The Arvind Store’, which will offer customised washed jeans. Of course a fresh business for the signage companies dealing in in-store displays and those engaging in branding and other related activities.
