Arvind Brands has set plan to open 25 new Calvin Klein standalone innerwear outlets in three years as the company sees the category growing by 25-30 percent annually. Arvind Brands, which bagged rights to market Calvin Klein products in India in March last year, will also launch Calvin Klein’s formal and casual wear by mid-2016. The company officially launched Calvin Klein’s first innerwear outlet in Delhi just a few days back. Gradual pop-ups of new stores in the retail domain is a sunshine factor for the signage players engaging in in-shop displays, designs, branding as well as those PSPs involved in fabrications, installation and printing.
