Formal wear brand Arrow is targeting over 20 percent year-on-year sales growth in the next 4-5 years, and plans to open 55 exclusive brand outlets this fiscal to expand its footprint in tier II and tier III cities. The brand, however, does not disclose its financial numbers. With the 55 new exclusive brand outlets (EBOs) the company is aiming at 250 shop-in-shops this fiscal. At present, there are over 250 Arrow EBOs, out of which 45-50 percent stores are in six major Indian cities, and 1,000 shop-in-shops in multi-brands outlets like Shoppers Stop. Expansion plan of Arrow is a new business opportunity for the signage companies whose activities involve in in-store projects on branding, design, graphic and so on.
