Formal wear brand Arrow is targeting over 20 percent year-on-year sales growth in the next 4-5 years, and plans to open exclusive brand outlets to expand its footprint in tier II and tier III cities across the country. The company is planning to open 55 exclusive brand outlets (EBOs) and 250 shop-in-shops this fiscal. At present, there are over 250 Arrow EBOs, out of which 45-50 percent stores are in top six Indian cities, and 1,000 shop-in-shops in multi-brands outlets like Shoppers Stop. Opening of the new Arrow outlets will open up new business opportunity for PSPs engaging in in-store branding and such projects.
