Jubilant FoodWorks, Domino’s Pizza’s franchisee in India, has announced a dramatic shift in terms of improving its product quality. With a focus on softer crust, bigger toppings and herbier sauces, the company’s all-new Domino’s Pizza launch will be backed by an aggressive advertising strategy and also sport new packaging. With this, the company has plan to add 40-50 stores this year. After witnessing challenging times for several quarters, Jubilant FoodWorks saw a turnaround in the first quarter of this fiscal, backed by strong same-store sales growth. The overall plan of Jubilant FoodWorks to expand Domino’s Pizza outlets is a big business opportunity for the signage companies whose jobs revolve around in-shop displays, branding and such tasks.
