Archies Ltd recently tied up with UNICEF and presented an innovative range of paper and gifting products at UNICEF India’s Delhi based office, which will be available through Archies’ 222 exclusive outlets in 66 cities and 15 states, in addition to a number of leading retail multi-brand stores across India. Archies is looking to double its retail presence to around 400 company-owned stores in the next four years as part of its strategy plans. Such mega expansion plan of the greeting card giant will offer a new business opportunity to those signage companies engaging in the in-store displays.
