Apple has decided to go big in India. After being on the fringes for long, the company is finally set to cut loose in the fast-growing Indian phone market. The world’s most admired electronics brand – that sells devices such as the iPhone, iPad tablet and iPod media player – plans 500 ‘iOS’ stores across the country in its first major push that will include moving into smaller towns and cities. Apple currently operates in India through two key distributors – Redington and Ingram that in turn supply the products to regional distributors, multi-product trade channels and Apple Premium Re-seller stores and Apple Authorized Re-seller outlets. Apart from those electronics gadget freaks, mega rollout of Apple stores across the country will be an added advantage for new signage players engaging in-shop branding, designs and related activities.
