As businesses increasingly look for innovative ways to take their communications up a notch, Antalis is reminding printers of the benefits to be had by making full use of the colour capabilities of the Xerox Premium NeverTear range. According to latest research, 85 percent of consumers believe colour plays a huge part when purchasing a product, with 80 percent revealing that colour is ultimately responsible for brand recognition. The result is mounting pressure on businesses across a full spectrum of sectors to ensure their marketing and internal communications are not only informative and on brand but also ooze aesthetic appeal.
As such, the Xerox Premium NeverTear range, currently available in 14 vibrant colours including pastel hues, presents printers with untold opportunities to tap a growing segment of sectors looking for greater colour capabilities for creating paper-based communications that really hit the mark. The range comprises a highly durable, tear proof and waterproof film that can be printed on using colour and mono laser printers – making it suitable for high quality digital printing and outdoor applications such as safety signage, clothes tags, menus, placemats and table tents, to name just a few. By combining Premium NeverTear’s enhanced colour range with white and metallic toners, customers can achieve truly striking designs by optimising colour vibrancy that gives outstanding image quality, as well as high opacity.
