Amway India intends to set up 50 retail stores in the country by end-2018 to underpin its global business model of direct and online sales, underscoring the importance of Asia’s third-biggest economy in the growth blueprint of the $9.5-billion US parent company. India, where Amway Corp’s local unit has invested more than Rs 1,000 crore, will be the first in the company’s global sales operations to have significant brick-and-mortar presence, a strategy aimed at simultaneously increasing consumer outreach and providing consumers and distributors the platform to directly buy the products. Amway’s retail expansion plan is a fresh business opportunity for the signage companies in the region, whose main jobs involve in in-store branding and displays.
