Gujarat Cooperative Milk Marketing Federation, which sells dairy products under the popular Amul brand, aims to open 1,000 more outlets across the country in the current fiscal. Amul, the largest food brand in India with a turnover of Rs 11,668 crore in 2011-12, currently has around 6,500 outlets selling various items, including dairy and frozen products. Currently, Amul’s main competition in segments like dairy whitener, baby food and condensed milk comes from Swiss major Nestle, while in frozen food category it plays against various regional players. Surging of the Amul will bring in a fresh business opportunity for those signage players working in the segment for display jobs.
