For years, retailers have been haunted by the thought of Amazon using its technological prowess to squeeze them into powder. That battle has mostly played out on Amazon’s home turf, the world of online shopping. Now the fight is coming directly to retailers on actual streets around the globe, where Amazon is slowly building a fleet of physical stores, in India. The company is exploring the idea of creating stores to sell furniture and home appliances, like refrigerators in the country. The stores would serve as showcases where people could view the items in person, with orders being delivered to their home. A plus point for shoppers, and signage companies too as the latter will get a fresh business opportunity in projects on in-shop signage, design and branding.
