Madura Fashions promoted menswear brand Allen Solly, which made the concept of ‘Friday dressing’ popular, has unveiled a new brand identity, which the company hopes will give the brand a ‘contemporary’ image and push sales. The new look and logo, represented across key brand touch points such as points of sale and advertising, are being integrated into retail stores stocking the brand. The new brand identity will give the brand heritage value and at the same time planning to increase the store expansion of the company. New avatar and expansion of Allen Solly stores would be a new business opportunity for the signage companies dealing in in-store displays and related activities.
