Looking forward to increase its turnover to Rs 600 crore this fiscal, Allen Solly, an apparel brand from Aditya Birla Nuvo, is up for a re-branding exercise and has planned to increase its store presence to 150 by this year-end. Of the 150 stores it plans, 45 of them would include the new-concept stores, with changed Logo and interiors of the store. Such boost in the store count of this apparel biggie will be an added advantage for the signage companies dealing in in-store displays, designs, branding, etc.
