Ajanta Shoes is planning to expand its retail footprint across the country and targeting a 25 percent jump in turnover in the current fiscal, despite disruptions in the market due to the COVID-19 pandemic. The 64-year-old firm had clocked a revenue of Rs 400 cr in the last fiscal and is expecting to touch Rs 500 cr turnover this year with the ‘right products and marketing strategy’ when many footwear companies are struggling to meet at least the 2019-20 sales. The city-based company has introduced a new sports shoe brand ‘Impakto’, targeting the youths and the growing segment of fitness-conscious customers. Ajanta Shoes has 800 dealers and sub-dealers and 20,000 retailers across the country. Such vibrancy in the retail sector with the opening of new flagship retail stores by leading brands is an added business opportunity for the signage companies engaging in in-store branding and related projects.
