In their attempt to cater best service experience to customers, Bharti Airtel has opened 100 retail outlets in the country in the last 14 months which are owned and operated by it. Airtel ventured into its company-owned-company-operated (COCO) stores in February last year with the opening of the first store in Delhi. In a span of 14 months, this retail footprint has been extended to 35 cities and towns across 14 states. Gradual expansion in retail sector with the unveiling of new stores across the country is an added advantage which signage players engaging in in-shop displays, designs, branding, etc will give added opportunity for new projects.
