AGFA Graphics launches its newest version of cloud-based web-to-print workflow system, StoreFront 3.0, designed for the display/signage (Asanti) and commercial printing (Apogee) markets. Apogee and Asanti StoreFront 3.0 give printers or PSPs a series of new features to promote their service offerings to their customers and reach new markets online. At the moment, the company’s largest StoreFront account is a PSP who is running 51 B2B stores for different clientele. One of the new StoreFront 3.0 features is the use of animated ‘carousel banners’ and custom footer function on store pages.
The ability for shop owners to either provide information to shoppers or promote specific products or services allows them to optimise their store for their needs and use it as a marketing tool as well. The HTML5 banners are easy to set up and properly display on mobile devices. The footer function can be used to add contact data or payment and shipping information on store pages. Andy Grant continued, ‘From the start, our StoreFront solution was developed with automation in mind. The tight integration with the Apogee or Asanti workflow is extremely powerful and saves printers a lot of time because incoming orders are automatically processed.’
