Aditya Birla Nuvo plans to open 16 more ‘Collectives’ showrooms in two years. The Collective is the first premium luxury lifestyle retail chain in the country and still is the only one such chain. Some of the brand owners are good advertisers in Indian lifestyle magazines which augur well for us. Expansion of the company’s showrooms is indeed a fresh business opportunity which signage players dealing in this segment could rope in for in-shop/in-shop branding, displays and other related activities.
