Aditya Birla Group has announced a foray into the premium casual dining space, a fast-growing segment in the organised food services market, in collaboration with India’s well-known Chef Restaurateur Rahul Akerkar. The Group’s hospitality arm housed under Aditya Birla New Age (ABNA) will build premium casual dining restaurant chains across India. ABNA, promoted by Aryaman Vikram Birla aspires to create the most preferred house of F&B brands in India under its umbrella. Opening of the premium casual dining restaurant chains across India is an added business opportunity for signage companies whose activities involve in in-store branding and graphic projects.
