Adidas opened the doors of its largest flagship store at Select CITYWALK in New Delhi. The newly launched Adidas store is a state-of-the-art concept store, combining digital innovation, immersive experiences, and product portfolio to create a new benchmark in retail. The store is a partnership that offers new and exciting retail formats to consumers. Spread across 6800 sq ft and spanning two floors, the store is designed to engage and delight consumers as they browse for all their favorite adidas merchandise. Using local elements, such as custom-made wooden props, the store will also showcase carpets by local artisans. Opening open of the flagship stores by big brands like Adidas is a new business opportunity for the signage companies which engage in in-store branding, designs and graphic applications.
