Adidas AG already dominates the global soccer market. In 2012, the company is targeting teenage girls more influenced by music and fashion than sports. Which in turn makes the company expand its NEO fashion outlets in India, which offer such looks as metallic leather boots and by exploiting social-media platforms including Facebook and Twitter, the world’s second-largest sporting-goods maker hopes to attract 14 to 19 year-old girls. Retail expansion of the global sportswear giant towards the new and elegant segment will be an advantage for the signage companies dealing in in-shop display/signage jobs.
