With FIFA World Cup fever catching on in India, the global sports and related leisure brand Adidas has tepped up its sales pitch. The company opened its first ‘Originals’ store in Hyderabad on June 12, 2014. Adidas Originals is the sports icon inspired street wear brand with ingredients of creativity and self expression. It is set to give the locals access to the most iconic street fashion labels in the world. Opening of such high-end store in the city will be an added advantage for the signage companies dealing in in-shop designs, displays and related activities.
